The Washington Post has a really fun story in today’s paper about marketing to students on Spring Break. In Panama Beach, FL. Companies are lined up across the beach giving away free swag, brand promotions, massages and chances to be on a reality show. Some marketers have even broke into the hotel room with sponsored shower curtains and room keys. Hotels are placing Trojan sponsored condoms on pillows rather than traditional chocolate (does the Holiday Inn, Panama Beach have turn down service?).
My favorite was how the Army booth has a mechanical bull where, “Four girls were riding at once grinding.”
Here’s the video (This post’s title comes from a quote in the video)