The think they’re hustling us, but we’re hustling them. Sorry.

The Washington Post has a really fun story in today’s paper about marketing to students on Spring Break. In Panama Beach, FL. Companies are lined up across the beach giving away free swag, brand promotions, massages and chances to be on a reality show. Some marketers have even broke into the hotel room with sponsored shower curtains and room keys. Hotels are placing Trojan sponsored condoms on pillows rather than traditional chocolate (does the Holiday Inn, Panama Beach have turn down service?).

My favorite was how the Army booth has a mechanical bull where, “Four girls were riding at once grinding.”

Here’s the story

Here’s the video (This post’s title comes from a quote in the video)

dudeatspringbreak.jpg           girlonspringbreak.jpg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: