A few weeks ago I wrote about SMS coming to politics and then to the rest of the America. Media Buyer writes Thursday that HipCricket (there are no spaces between words in web2.0) has been picked as the vendor for a radio group which represents 43 radio stations:
The deal gives each radio station its own short code that allows it to run text programs, and to build clubs and opt-in audiences, while at the same time collecting data on its listeners, writes ClickZ. The code is managed by HipCricket, which claims an average 40 percent response rate on its campaigns.
The cell phone is making radio more interactive. Welcome to the 21st century American radio.