Grouper, the video player purchased by Sony for millions, has changed names and is now called Crackle. In 2006, Grouper tried to jump into the political video realm by asking users to post their thoughts and videos on the most recent election. The problem is they teamed up with Friendster to get the word out. Since Friendster’s popularity was hitting low points in 2006, this splash into the political video world wasn’t felt.

Now a Sony property and re-branded, Crackle has a huge backer in a major studio (maybe the first major backer of a video player since Google bought YouTube) and is putting some great prize bounty behind quality video.

The nice thing for content creators is that it’s a seller’s market. Sell your content before the video bubble breaks and many players are offering up the goods to get your content.


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