Of course that’s the answer. Blip offers inserted, actionable adverting. This means that the Rocketboom team can start making more money for then show.
This is basically a test for online video advertising. If the Rocketboom experiment works, then it could be a huge boost for online video.
The release coincides with a new sponsorship deal to promote the second season of Comedy Central’s The Sarah Silverman Program. Clicking on the lower-third overlay will bring viewers to a page on Comedy Central featuring video clips from Silverman and friends. The ad, enabled by Quicktime’s multimedia features, will only display to online viewers, even if downloaded via iTunes — though if viewed on Apple’s iPod, iPhone or Apple TV (where users can’t click), it won’t appear.