In the downfall that is terrestrial radio, you’d think that a subscription based company like Sirius would do whatever it could to get former listeners of crappy terrestrial radio to change their listening habits and pony up the monthly subscription fee. Unfortunately, Sirius has taken the “take it or leave it model” where no one wins.
To listen to Sirius, you need to have: 1) Purchased a new car equipped with satellite radio or 2) Purchased a radio that only works with sirius at a cost starting around $200. After that you must spend the subscription fee which is $12.99 a month.
So far the yearly cost is the cost of a new car + $156 (or whatever the cost of the device is +$156.)
However, in order to make sirius more accessible and easier to listen Sirius has an internet version that for now is included in the $12.99/monthly charge. But Sirius’ player is clunky, often stops streaming and does not have all of Sirius’ content. Why have an online player if changing channels on a multi channel platform was a chore?
So to help Sirius fans get around Sirius’ lousy player and make Sirius more accessible to its PAYING CUSTOMERS, the people over at NiceMac created a player called Starplayr. This beautiful player was amazing. Changing channels was a breeze, the player rarely crashed and was only accessible to people who had a working account with Sirius.
Well Sirius pulled the plug on Starplayr tonight. They told the innovative folks who just wanted to make it easier for paying customers to listen to Howard Stern and dozens of channels of commercial free music. Yes, Sirius wants to make it harder and less appealing for customers to access Sirius content.
So my question is, “Why does Sirius hate its subscribers?”
Since the merger:
1. Sirius moved the NBA channel to XM so Sirius users have to pay more to get a channel they already had
2. Sirius killed NiceMac’s iPhone player which would have allowed paying subscribers a chance to access Sirius ANYWHERE, just like an old school radio.
3. Sirius killed NiceMac’s StarPlayr. A slick player that allowed users to connect via the web in a user friendly manner.
I know times are tough. But the last people you want to piss off is your fan base. When times are difficult it’s your family you look to for help. NiceMac is trying to help you. It’s trying to make Satellite radio more appealing. We want to listen to commercial free music, but you make it harder and harder to do. I have my itunes, podcasts and more. If it wasn’t for Howard Stern, we’d be done Sirius. I don’t need the second rate weekday NPR shows, I need “morning edition” and “all things considered.” I don’t want NHL, I want the NBA. It was there when I started my subscription.
You know this Sirius. Please stop nickel and diming us. We’re just going to get angry. And as soon as Howard Stern retires, who is going to keep us? It’s not Bruce, it’s certainly not Oprah. Once Howard is gone, you have nothing I can’t get from a podcast, the itunes store or television and notice I never said I never threatened to go back to terrestrial radio.
Allow users to create new and inventive ways for your subscribers to access their content. It only makes Sirius more appealing.
But please stop hating your subscribers? All we want is to love you.