A lesson in SEO

March 1, 2011

The topic of SEO or search engine optimization has been in the news recently since Google changed the way search is done via their algorithm. I’m going to recommend checking out the most recent On the Media where they address the issue and it’s possible that AOL overpaid for the Huffington Post since sites that churn out repackaged content also known as content farming will be downgraded in Google’s new search.

This weekend, someone at The Washington Post hit the publish button too early and an article was published with place holder text in place where the headline should go. Headlines are being written for search engines meaning the headline may not represent what the article is about, but the most titillating aspect of the story for the sake of searching and clicking.

Below is a picture of how The Washington Post gets clicks:

Add something cool here -->


Not to be outdone, The LA Times uses another form type of trick the get people to click on links. It’s called the oldest trick in the book: pictures of hot women (note my own use of SEO language)


Sorry I haven’t updated my blog

June 30, 2010

Please don’t hate me. I’ll be back soon.

Register to Vote

March 12, 2010

Perhaps the best day ever!

January 25, 2010

Lake Show!

Originally uploaded by Jason Rosenberg

I was lucky enough to make it to the White House to see this ceremony. It was more than amazing.

Remarks as given by President Barack Obama:

For Immediate Release
January 25, 2010



East Room

2:19 P.M. EST

THE PRESIDENT: Hello, hello! How are you? Thank you, everybody.
Thank you very much. (Applause.) Thank you so much, everybody. Please
have a seat. Welcome to the White House. And congratulations, a little
belatedly, to the Los Angeles Lakers for winning your 15th — 15th —
NBA title, and fourth in the past 10 years.

Before I say a few things about the Lakers, I just want to acknowledge
some wonderful members of Congress and big Lakers fans who are here:
Congresswoman Jane Harman, Congresswoman Laura Richardson, Congressman
Adam Schiff, Congressman Brad Sherman, and Lucille Roybal-Allard.
Please, everybody, give them a big round of applause. (Applause.)

Now, as folks here will tell you, the only thing that is better than
playing basketball — the only thing that’s better than watching
basketball is playing basketball — but I’m 48, and soon to be 49, and
it’s a little harder these days to move around on the court, especially
when you’re playing against kids who are half your age. But I still get
enormous, enormous pleasure from watching great athletes on the court.
And nobody exemplifies excellence in basketball better than the Los
Angeles Lakers last year. (Applause.)

I want to congratulate everybody who helped make this team what it is —
from the assistants to the front office staff, to the trainers and the
ticket-takers, all the fans back in L.A. who bleed purple and gold. You
all should be very proud. That’s you. (Laughter.)

I want to congratulate Jeanie Buss and the rest of the Buss family for
guiding this team so well for the last 30 years. (Applause.)

I’m especially excited to meet Coach Phil Jackson, the Zen Master.
(Laughter.) I’ve been a fan of Coach Jackson’s ever since his days
running the triangle offense in Chicago. I want to congratulate him on
his tenth NBA championship — the most in history. I do want to point
out that six of them came with the Bulls. (Laughter.) I just want to
point that out.

THE PRESIDENT: You remember that, Magic?

MAGIC JOHNSON: Yes, sir. (Laughter.)

THE PRESIDENT: — ’90-’91? Remember when — (applause.) You know,
they won the first game and they were feeling cocky. (Laughter.) And
Paxson was hitting all those shots. Anyway, we’re not — that’s not why
we’re here. (Laughter.)

I was hoping that, Coach, you were going to bring some books for
Republicans and Democrats in Congress maybe to get them to start playing
like a team together. (Laughter.) Coach is famous for passing out
books and helping people get the job done.

We are obviously honored to have one of the all-time greats in NBA
history, Magic Johnson. (Applause.) Magic did pretty well during his
time with the Lakers. He wasn’t bad. (Laughter.) And now a new
generation is continuing his legacy. But obviously part of what makes
Magic special wasn’t just how he played on the court, but also just the
infectious enthusiasm about life and what he’s now doing with businesses
and minority communities. He’s just been an outstanding leader in our
country for a long time.

Of course, I’ve got to recognize Kobe Bryant — one of the most
competitive players I’ve ever seen — (applause) — for being named
Finals MVP last year, obviously already MVPs under his belt, the
youngest player ever to reach 25,000 points in his career. And he’s
playing with a broken finger. Now, if I was — if I had a broken finger
I would have trouble getting out of bed. (Laughter.) And he’s still
leading the team day in and day out.

This is a team that never lost its focus last season — from the first
tip-off to the final buzzer. I know that the Lakers have a tradition of
ending each team gathering — whether it’s a practice, or a game, or a
team meeting — by with the chant, “1,2,3, Rings.” As Lamar Odom said,
“We kind of always saw that light.” Everyone was willing to do what it
took to get a little stronger, to play a little harder, and to bring
home that title.

But I think it’s important to note that this team also knows that being
a champ is about more than trophies and rings. It’s about being a
winner off the court as well as on it — and giving back to those who
are less fortunate. The Lakers and the NBA have always been about
serving others — at home and around the world. And that tradition
continued last week, when the NBA and the Players Association, led by
Derek Fisher, pledged to donate $1 million to support relief efforts in
Haiti. (Applause.) Jordan Farmar and Pau Gasol are also donating their
money to the Clinton-Bush Haiti Fund. Pau pledged $1,000 for every
point he scored against the Knicks — and I’m glad he dropped 20 —
(laughter) — helping the Lakers to beat New York and changing the lives
of Haitians thousands of miles away.

And earlier today, the team joined with our United We Serve initiative
to hold a fitness clinic for kids from Stanton Elementary School right
here in Washington, D.C. — teaching them about a few moves, but also
how to live healthy and active lives.

So I just want to again thank the entire Lakers organization for your
service, for the great joy that you have given the city of Los Angeles,
but also the incredible competition you’re your organization has graced
the basketball court with for decades now. If this season is anything
like the last one — I know that you guys have your sights on the NBA
finals — so we might see you here before long. But we are very
grateful for your presence here today.

Give them a big round of applause. (Applause.)

Now, one last thing. I was also told that Mr. Brown here intends to win
the dunk contest — (laughter) — so we’ll see how that goes.

END 2:25 P.M. EST

International Olympic Committee: Final Presentations LIVE

October 2, 2009

First Lady Michelle Obama and President Obama just finished up their presentation to the International Olympic Committee. Mrs. Obama destroyed it. Her speech was a home run. President Obama’s speech was straight out of 2008: full of hope and a YES WE CAN spirit. Members of the IOC and other committees asked questions of the Chicago delegation. One of the questioners was Prince Albert of Monaco.

At the end of the Chicago Committee’s presentation, President Obama received a diploma from IOC President Jaques Rogue to congratulated Chicago in becoming an olympic candidate finalist city.

Tokyo’s presentation is up next at 8:25 GMT. Update: It was an amazing presentation and I now REALLY want to go to Japan. But the IOC members seemed to have some serious reservations with Tokyo’s bid. One question was about public support. The Tokyo Committee responded that public support was in the high 80 percent range.

Here are some notes I tweeted about on the twitter.

Brazil is up at 10:05 GMT

Madrid follows later.

You can watch it live by clicking here.

The announcement comes around 11:30am central time and Chicagoans are gathering in Daley Plaza around 9:00am (broadcast info here).

A nation’s son has died

September 13, 2009

Back in college I had the honor to meet Israeli pilot and astronaut Ilan Ramon at an event in San Diego. Col. Ramon was slated to go to space with NASA as the first Israeli to ever leave Earth. The mission was delayed a few years and when it finally happened, Col. Ramon instantly became a national hero of epic proportions. Col. Ramon would never have the opportunity to share his stories of space, nor would he have the opportunity to bring back the Torah scroll that survived the holocaust because along with his fellow astronauts Col. Ramon died when the Columbia exploded upon reentry in to Earth’s atmosphere.

No comes news that Col. Ramon’s son Lt. Assaf Ramon, a pilot in the Israeli Airforce died when his F-16 crashed.

From the LA Times:

The young pilot’s single-seat aircraft had left a military base on a training exercise and dropped from radio contact when residents of a Jewish settlement reported a window-rattling explosion and a huge ball of fire rising behind a hill, followed by clouds of black smoke. Later the military announced that Ramon’s remains had been identified amid the plane’s scattered wreckage in a remote region of the West Bank south of the city of Hebron.

The cause of the crash and the pilot’s failure to eject from his plane were under investigation, the military said.

While I never met Lt. Ramon, I am very sorry to hear about his death and I mourn along side with the people of Israel who have experienced loss of a hero and his heir.

What’s in a name anyway?

September 3, 2009

Yahoo! has a gossip page called OMG as in Oh my God! It’s a really cute name for breaking celebrity news. In the celebrity gossip genre, it’s not uncommon to say OMG can you believe so-and-so did that/wore that/got arrested for that. The site is geared towards women and is bright with oranges and pinks and big puffy font.

TechCrunch reported last month that Yahoo! bought the name OMG.com for cheap. Like $80,000 cheap. That’s nothing for a great URL that’s easy to remember and is the name of the website.

Here’s the problem with the URL, when OMG! is the catch all for all celebrity news, upsetting celebrity news gets caught in the mix. So when OMG ran Us Weekly’s somber story about  about the memorial service for DJ AM complete with a picture of mourners, the light, airy page’s theme didn’t fit the genre of the story.