Yet Another CEO Apology Video

October 13, 2011

As the world awaits the launch date of iPhone 4s, BlackBerrys around the ceased to work. Asking millions of people to wonder why they are still using a BlackBerry. I’m number one on that list.

In what has become commonplace, Research in Motion CEO Mike Lazaridis, delivered a direct-to-camera apology to BlackBerry users in what has become Public Relations 101. It started with JetBlue CEO David Neeleman YouTube apology for JetBlue delays and cancellations of flights.

Public Relations professionals need to come up with a better way to express sorry and quell consumer discord. This direct-to-camera mia culpa is becoming old fast.

Does anyone really think that Lazaridis is concerned that BlackBerry can’t receive message? Maybe. But what keeps him up at night is the 60 percent drop in stock price because BlackBerrys are becoming obsolete and they can’t figure out what to do. This is just the icing on the cake and some PR flack is making Lazaridis be the public face.

Here are some other apologizes, aside from the Netflix guys hanging out by the pool, the all look pretty similar:

In this video, Toyota went old school and did a fake interview with their President. In this video Jim Lentz looks like he’s conducting an interview with a reporter, he’s not. What he’s doing instead is reading talking points off of a teleprompter and news stations around the world cut that package and put it into their news story as if he’s being interviewed by a reporter. No one is asking Luntz and questions. Many news organizations stopped taking these fake interviews or will use a disclaimer that this is Toyota’s company video:

Notice that Lentz is looking to the side and not directly at the camera. The direct-to-camera apology for YouTube was first used by JetBlue

Domino’s has pulled down their apology video